{"id":22,"date":"2026-05-21T14:00:34","date_gmt":"2026-05-21T14:00:34","guid":{"rendered":"http:\/\/diksqpd.cluster100.hosting.ovh.net\/?page_id=22"},"modified":"2026-09-27T16:33:37","modified_gmt":"2026-09-27T16:33:37","slug":"metodologia","status":"publish","type":"page","link":"https:\/\/wearesenti.com\/en\/metodologia\/","title":{"rendered":"Methodology"},"content":{"rendered":"<div class=\"section-wrapper\" style=\"--color-text: #f0ede6; --color-back: #111111\">\n\t<div style=\"--senti-bg-image: url(http:\/\/wearesenti.com\/wp-content\/uploads\/2026\/05\/metrology-error-map.png);--senti-overlay: 50\" class=\"senti-section wp-block-senti-blocks-senti-section\">\n\n\t\t<div class=\"senti-section__background\">\n\t\t\t\t\t\t\t<div class=\"senti-section__overlay\" aria-hidden=\"true\"><\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t<div class=\"senti-section__inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"senti-section__context\">METODOLOG\u00cdA<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"senti-section__title\">Trabajamos desde dentro de la mente de tu cliente hacia fuera.<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"senti-section__subtitle\">Una arquitectura emocional que se puede vivir, repetir y medir.<\/h3>\n\t\t\t\t\n\t\t\t\t<div class=\"senti-section__body\">\n\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"section-wrapper\" style=\"--color-text: #111111; --color-back: #f0ede6\">\n\t<div class=\"senti-section wp-block-senti-blocks-senti-section\">\n\n\t\t<div class=\"senti-section__background\">\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t<div class=\"senti-section__inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"senti-section__context\">01 &#8211; Investigamos<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"senti-section__title\">Antes de proponer, entendemos.<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"senti-section__body\">\n\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\">Analizamos comportamiento, percepci\u00f3n y emoci\u00f3n para localizar las fugas que impactan directamente en la decisi\u00f3n.<br>No partimos de suposiciones. Partimos de evidencia y de datos cualitativos y cuantitativos sobre c\u00f3mo piensa y siente tu cliente real.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"section-wrapper\" style=\"--color-text: #111111; --color-back: #f0ede6\">\n\t<div class=\"senti-section wp-block-senti-blocks-senti-section\">\n\n\t\t<div class=\"senti-section__background\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<canvas id=\"senti-canvas-111-6ac3e8910ebd6252666593\" class=\"senti-section__canvas\" aria-hidden=\"true\"><\/canvas>\n\t\t\n\t\t<div class=\"senti-section__inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"senti-section__context\">02 &#8211; DISE\u00d1AMOS<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"senti-section__title\">Construimos desde principios del comportamiento humano,<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"senti-section__subtitle\">no desde tendencias.<\/h3>\n\t\t\t\t\n\t\t\t\t<div class=\"senti-section__body\">\n\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\">Dise\u00f1amos rituales, experiencias, activaciones, eventos o productos aplicando principios cognitivos universales. Desde la conceptualizaci\u00f3n estrat\u00e9gica hasta el protocolo operativo.<br>Prototipamos y contrastamos que la percepci\u00f3n dise\u00f1ada coincide con la percepci\u00f3n real a trav\u00e9s de biometr\u00eda y los m\u00e9todos m\u00e1s adecuados para cada caso.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<script>\n\t\t( function () {\n\t\t\tvar __el = document.getElementById( 'senti-canvas-111-6ac3e8910ebd6252666593' );\n\t\t\tif ( ! __el ) return;\n\t\t\tconst canvas = __el;\r\nconst ctx = canvas.getContext('2d');\r\nlet W, H;\r\n \r\nfunction isDark() { return window.matchMedia('(prefers-color-scheme: dark)').matches; }\r\n \r\nlet freqScale = 1;\r\n\r\nfunction init() {\r\n  W = canvas.width  = window.innerWidth  * devicePixelRatio;\r\n  H = canvas.height = window.innerHeight * devicePixelRatio;\r\n  canvas.style.width  = window.innerWidth  + 'px';\r\n  canvas.style.height = window.innerHeight + 'px';\r\n  freqScale = Math.min(1, window.innerWidth \/ 900);\r\n}\r\n \r\nlet t = 0;\r\n \r\nfunction loop() {\r\n  ctx.clearRect(0, 0, W, H);\r\n  t += 0.018;\r\n \r\n  const dark = isDark();\r\n  const g = dark ? 150 : 80;\r\n  const col = `${g},${g},${g}`;\r\n  const midY = H \/ 2;\r\n  const STEPS = Math.floor(W \/ devicePixelRatio);\r\n \r\n  ctx.beginPath();\r\n  ctx.strokeStyle = `rgba(${g},${g},${g},0.35)`;\r\n  ctx.lineWidth = 1.2 * devicePixelRatio;\r\n  ctx.moveTo(0, midY);\r\n  ctx.lineTo(W, midY);\r\n  ctx.stroke();\r\n \r\n  ctx.beginPath();\r\n  ctx.strokeStyle = `rgba(${col},0.7)`;\r\n  ctx.lineWidth = devicePixelRatio;\r\n \r\n  for (let s = 0; s <= STEPS; s++) {\r\n    const xNorm = s \/ STEPS;\r\n    const x = xNorm * W;\r\nconst envelope = Math.sin(xNorm * Math.PI * 1.4 * freqScale + t * 0.4) * 0.5 + 0.5;\r\nconst wave = Math.sin(xNorm * Math.PI * 8 * freqScale + t * 2.4);\r\n    const y = midY - wave * envelope * H * 0.38;\r\n    s === 0 ? ctx.moveTo(x, y) : ctx.lineTo(x, y);\r\n  }\r\n  ctx.stroke();\r\n \r\n  requestAnimationFrame(loop);\r\n}\r\n \r\nwindow.addEventListener('resize', init);\r\ninit();\r\nloop();\t\t} )();\n\t\t<\/script>\n\t\n<\/div>\n\n\n<div class=\"section-wrapper\" style=\"--color-text: #111111; --color-back: #f0ede6\">\n\t<div class=\"senti-section wp-block-senti-blocks-senti-section\">\n\n\t\t<div class=\"senti-section__background\">\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t<div class=\"senti-section__inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"senti-section__context\">03 - SISTEMATIZAMOS<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"senti-section__title\">Convertimos la experiencia en un activo estrat\u00e9gico <\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"senti-section__subtitle\">de marca, replicable y escalable, que genera valor.<\/h3>\n\t\t\t\t\n\t\t\t\t<div class=\"senti-section__body\">\n\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\">Medimos su evoluci\u00f3n en el tiempo y ajustamos cuando los datos lo indican.<br>No dise\u00f1amos experiencias aisladas. Dise\u00f1amos sistemas que dan forma a la percepci\u00f3n.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":26,"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":922,"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/pages\/22\/revisions\/922"}],"wp:attachment":[{"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}