{"id":26,"date":"2026-05-21T14:01:14","date_gmt":"2026-05-21T14:01:14","guid":{"rendered":"http:\/\/diksqpd.cluster100.hosting.ovh.net\/?page_id=26"},"modified":"2026-05-30T05:18:54","modified_gmt":"2026-05-30T05:18:54","slug":"casos","status":"publish","type":"page","link":"https:\/\/wearesenti.com\/en\/casos\/","title":{"rendered":"Cases"},"content":{"rendered":"<div class=\"section-wrapper\" style=\"--color-text: #111111; --color-back: #f0ede6\">\n\t<div style=\"--senti-bg-image: url(http:\/\/wearesenti.com\/wp-content\/uploads\/2026\/05\/fluid-mechanics-flux.png)\" class=\"senti-section wp-block-senti-blocks-senti-section\">\n\n\t\t<div class=\"senti-section__background\">\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t<div class=\"senti-section__inner\">\n\n\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"senti-section__title\">What happens when perception is designed with data.<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"senti-section__body\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"section-wrapper  has-side-image\" style=\"--color-text: #f0ede6; --color-back: #111111\">\n\t<div class=\"senti-section wp-block-senti-blocks-senti-section\">\n\n\t\t<div class=\"senti-section__background\">\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t<div class=\"senti-section__inner\">\n\n\t\t\t\t\t\t\t<p class=\"senti-section__context\">Case 1 \u2014 Restoration \/ Experience<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"senti-section__title\">NPS of 7.4 to 9.1<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"http:\/\/wearesenti.com\/wp-content\/uploads\/2026\/05\/waves.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"senti-section__image\"\n\t\t\t\t>\n\t\t\t\n\t\t\t<div class=\"senti-section__body\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\">A restaurant wanted to understand which moments of their experience generated the most connection with the customer. We designed an experiential lab dinner where we measured the emotional response to the welcome, the dish's narrative, the presentation, and the size of the tableware.<\/p>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"section-wrapper  has-side-image\">\n\t<div class=\"senti-section wp-block-senti-blocks-senti-section\">\n\n\t\t<div class=\"senti-section__background\">\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t<div class=\"senti-section__inner\">\n\n\t\t\t\t\t\t\t<p class=\"senti-section__context\">Case 2 \u2014 Leisure \/ Digital<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"senti-section__title\">+22% online conversion<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"http:\/\/wearesenti.com\/wp-content\/uploads\/2026\/05\/lab.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"senti-section__image\"\n\t\t\t\t>\n\t\t\t\n\t\t\t<div class=\"senti-section__body\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\">An internationally recognised entertainment venue identified a gap between its physical and digital sales. We conducted an emotional diagnosis with users from three countries using eye-tracking, biometrics, and digital environment behaviour analysis. We identified friction points and redesigned the experience with data as the sole guide.<\/p>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"section-wrapper  has-side-image\">\n\t<div class=\"senti-section wp-block-senti-blocks-senti-section\">\n\n\t\t<div class=\"senti-section__background\">\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t<div class=\"senti-section__inner\">\n\n\t\t\t\t\t\t\t<p class=\"senti-section__context\">Case 3 \u2014 Cosmetics \/ Product<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"senti-section__title\">Perception of well-being +38% <\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"senti-section__subtitle\">92%: hypotheses validated using biometrics.<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"http:\/\/wearesenti.com\/wp-content\/uploads\/2026\/05\/polar.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"senti-section__image\"\n\t\t\t\t>\n\t\t\t\n\t\t\t<div class=\"senti-section__body\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\">A company in the cosmetics sector needed to scientifically demonstrate the emotional effects of new products before their launch. We designed and executed the study with focus groups and biometric measurement during product testing. Calm, well-being, and confidence: from subjective perception to validated data.<\/p>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"section-wrapper  has-side-image\">\n\t<div class=\"senti-section wp-block-senti-blocks-senti-section\">\n\n\t\t<div class=\"senti-section__background\">\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t<div class=\"senti-section__inner\">\n\n\t\t\t\t\t\t\t<p class=\"senti-section__context\">Case 4 \u2014 Restoration<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"senti-section__title\">+35% branded content engagement<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"http:\/\/wearesenti.com\/wp-content\/uploads\/2026\/05\/lens-field.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"senti-section__image\"\n\t\t\t\t>\n\t\t\t\n\t\t\t<div class=\"senti-section__body\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\">A group of iconic restaurants needed to know what connected best with their social media audience. We analysed the emotional response to visual and narrative elements using applied neuroscience. The result was a brand strategy built on what the diner should perceive and feel.<\/p>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"section-wrapper  has-side-image\">\n\t<div class=\"senti-section wp-block-senti-blocks-senti-section\">\n\n\t\t<div class=\"senti-section__background\">\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t<div class=\"senti-section__inner\">\n\n\t\t\t\t\t\t\t<p class=\"senti-section__context\">Case 5 \u2014 High Consumption \/ Beverages<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"senti-section__title\">+27% purchase intent<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"http:\/\/wearesenti.com\/wp-content\/uploads\/2026\/05\/stroboscopic.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"senti-section__image\"\n\t\t\t\t>\n\t\t\t\n\t\t\t<div class=\"senti-section__body\">\n\t\t\t\t\n\n<p class=\"wp-block-paragraph\">A drinks brand wanted its tasting ritual to be a selling point, not a generic moment. We designed the complete ritual (sequence, sensory architecture, protocol) and validated it biometrically before rolling it out to distribution.<\/p>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"section-wrapper refract\" style=\"--color-text: #ffffff; --color-back: #111111\">\n\t<div style=\"--senti-bg-image: url(http:\/\/wearesenti.com\/wp-content\/uploads\/2026\/05\/lab-2.png);--senti-overlay: 25\" class=\"senti-section wp-block-senti-blocks-senti-refracted-section\">\n\n\t\t<div class=\"senti-section__background\">\n\t\t\t\t\t\t\t<div class=\"senti-section__overlay\" aria-hidden=\"true\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"http:\/\/wearesenti.com\/wp-content\/uploads\/2026\/05\/senti-light.svg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"senti-section__image\"\n\t\t\t\t>\n\t\t\t\t\t\t\n\n\n\t\t\t<div class=\"senti-section__inner\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"senti-section__subtitle\">PERCEPTION DRIVEN<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/pages\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":53,"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/pages\/26\/revisions"}],"predecessor-version":[{"id":339,"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/pages\/26\/revisions\/339"}],"wp:attachment":[{"href":"https:\/\/wearesenti.com\/en\/wp-json\/wp\/v2\/media?parent=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}