A restaurant wanted to understand which moments of their experience generated the most connection with the customer. We designed an experiential lab dinner where we measured the emotional response to the welcome, the dish's narrative, the presentation, and the size of the tableware.

An internationally recognised entertainment venue identified a gap between its physical and digital sales. We conducted an emotional diagnosis with users from three countries using eye-tracking, biometrics, and digital environment behaviour analysis. We identified friction points and redesigned the experience with data as the sole guide.

A company in the cosmetics sector needed to scientifically demonstrate the emotional effects of new products before their launch. We designed and executed the study with focus groups and biometric measurement during product testing. Calm, well-being, and confidence: from subjective perception to validated data.

A group of iconic restaurants needed to know what connected best with their social media audience. We analysed the emotional response to visual and narrative elements using applied neuroscience. The result was a brand strategy built on what the diner should perceive and feel.

A drinks brand wanted its tasting ritual to be a selling point, not a generic moment. We designed the complete ritual (sequence, sensory architecture, protocol) and validated it biometrically before rolling it out to distribution.